Duke Tanson Email Address

Head of Digital and Acquisition Marketing

Boohoo.com is a UK-based online fashion retailer, offers online fashion retailing services for men, women, and kids in the United Kingdom and internationally.

10 years’ senior level ecommerce experience, developing digital strategies for some of UK leading brands across multiple industries.I've developed and led the implementation of the successful digital marketing strategies for brands such as Myprotein, Lookfantastic, Zavvi, Exante Diet, Vodafone, Jury Doyle, Kwik Fit Insurance, Best Western Hotels, Alpha Rooms and a host of leading UK brands. Currently responsible for Paid Search, SEO, Content and Social Media at The Hut Group, winner of the Sunday Times Profit Track 100. Key Achievements•DoubleClick Search integration that improved PPC efficiency, delivering an annualised cost saving of £2m whilst delivering 49% YOY sales growth.•Launching a shopping team that collaborated with channel intelligence to deliver improved shopping feeds for Google, Bing, Facebook and affiliate networks.•Worked closely with our development team to deliver content API feed management process, which is able to submit product element changes to shopping engines in real-time.•Generated in excess of 1.2m transactions in 125 countries in a year.•Launched programmatic display, using DoubleClick Bid Manager across 16 brands and 61 international websites.Specialties: Integrated digital strategy, Biddable MediaEcommercePPCSEOSocial Media MarketingProgrammaticAttribution