Christopher Kelly Email Address

Director, Digital Distribution

BlueBay was founded in 2001 in response to new opportunities in the European corporate debt market, and in anticipation of the expansion of emerging market fixed income as an institutional asset class. Then as now, we aim to offer clients new thinking and fresh opportunities. By leveraging our hedge fund heritage and staying true to our specialist fixed income roots, we strive to innovate new investment strategies using our broad range of sub-asset class expertise, with a focus on absolute return and capital preservation. Our innovative approach to fixed income investing allows us to serve clients across a variety of market conditions, while securing a solid foundation for our investment strategies. We offer solutions to institutions, consultants and financial intermediaries.

As communications become increasingly digital in nature, knowledge of emerging platforms alone is not enough. You need passion. Sure, I’ve built an extensive knowledge of tools such as CRMs and CMSs over the last eight years, but digital enthusiasm and a keen interest in finding awesome new ways to deploy these is something I have in spades. More than anything, I like solving puzzles - looking at what’s placed in front of me and finding unconventional ways of piecing these together. Whether project managing wholesale replacements of entire content management systems or building email marketing programmes based on analytics data and customer insight from scratch, I’ve used my passion to shape solutions since 2008. I’ve loved the time I’ve spent within the financial services industry. Despite not typically being defined by its digital innovation, I’ve seized every opportunity to bring techniques I’ve learned into the asset management industry. If anything, what I’ve achieved to date simply highlights just how much more can be achieved within the space. On each occasion, the challenges and rewards never cease to amaze me. I’ve launched companies, I’ve defined and delivered digital strategies and I hope to continue to deliver in a space that holds personal as well as professional interest for me. Specialties include: Digital Marketing (UX, content management, programmes, SEO, social media, email), Team and Project Management, Business Development, Operations, Compliance, Finance Services.