Kevin Mayer Email Address

Executive Vice President, Chief Growth and Brand Officer

Award-winning craft beer, Southern California Twist on Chicago-style pizza, world-renowned dessert - the Pizookie, and much more.

PROFILEA Senior Marketing Executive who loves what he does and is driven by the constant pursuit of finding new ways to credibly connect brands and products with people. Relishes leading high performance teams dedicated to bringing a singular idea to life - - using art and science, to deliver impactful multi-channel campaigns. Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns of the last decade. Reputation is built upon leading marketing during three unprecedented Brand turnarounds, being a member of numerous 'marketer of the year' teams (including Adweek’s 2013 'Brand Genius' Award) and becoming a thought leader for his application of data-driven targeting and social platforms to emotively connect Brands with consumers.Experience spans client and agency-side leadership roles across automotive and packaged goods, leading Global Brand strategies and liaising with global
 teams. Skills: Management, Brand Strategy, Product Marketing, Advertising (national and retail), Digital Marketing, Social Engagement, Multi-channel Integration, Analytics, Diversity Marketing, Business Planning, Customer Segmentation, Campaign Design and CRM, Sponsorships, Shows and Events.ACCOMPLISHMENTS INCLUDE:-Adweek’s 'Brand Genius' Award Winner (Sept. 2013).-4-time Effie Winner: Gold (‘13) Chevy Sonic; Bronze (‘12) Chevy Volt; Bronze (‘06) Mitsubishi; Gold (‘00) Hyundai. -Successful Digital Ventures: 'digital only' launch of the Chevy Sonic, VW’s 'Why VW' platform, VW/Google SmileDrive™. -Led Subaru’s Marketing Communications during period of doubling market share, during down economy.-Key person on Subaru team named '2010 Marketer of the Year'; Sept. ‘10 Brand Week. -Managed Hyundai’s advertising department during the period (‘97-‘03) in which Imagery improved to all time highs and Sales improved from 72k units/year to 400k+ units/annually.