Senior Director, Marketing and Intellectual Property
BIOWORLD maintains inventory for wholesale customers of exclusive licensed and branded products. Product inventory is easy to review and purchase through our business to business web store. The B2B web store requires a customer login and password.
A dynamic corporate communications leader from 1999 – 2020. Measurable success in marketing management, intellectual property, brand development, media planning, e-commerce, and customer engagement. I’ve marketed a comprehensive portfolio of consumer products including licensed apparel and accessories, branded pop-culture products, as well as, experiential and smart products including client side and the agency side experience. “As much as 80% of current corporate value is intangible. I am a Marketing Director with formalized intellectual property asset management expertise. The intersection of marketing strategy and IP management is the future of consumer-based revenue.” Skills & Expertise. Corporate Communications Brand Management B2B E-commerce - $10M business Intellectual Property Law Intellectual Asset Management Data Analysis E-mail Marketing Retail Marketing Tradeshow Marketing Event Marketing Consumer Engagement Specialist
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