Samantha Cranko Email Address

Senior Vice President

Bio-Imaging Technologies and Phoenix Data Systems have joined forces to become BioClinica, delivering new value and a breakthrough in eClinical services like never before. Bringing together the power of industry-leading medical image management with best-of-breed EDC, BioClinica gives you increased quality throughout the entire lifecycle of your clinical trial -- all from an established partner you can trust. With over 2,000 successful clinical trials in both Imaging Core Lab and eClinical services, our team of experts knows how to help bring your drug or device to market in the most efficient way possible. We have experience in every phase of clinical trials and in a wide range of therapeutic areas, including Oncology, Cardiology, Musculoskeletal and Neurology. Our time-tested processes and total focus on quality ensure your success. Discover how the combined power of BioClinica can help you manage your next trial with greater efficiency and increased data access -- all with less risk.

Communications professional helping corporate and healthcare brands tell their stories in complicated public health environments. Successful record of creating and implementing public relations programs for life science companies including big pharma, mid-size biotech, start-ups and service providers. --- I have spent my career in strategic communications for healthcare companies, doing everything from drug launches and pharma brand positioning to corporate and employee communications, both on the agency side and as communications leader at a clinical research organization. These roles have honed my ability to assess the needs of multiple audiences and build core messaging accordingly – for health care providers, patients and families, advocates, and front-line employees and executives. While communications methods have changed over the years, from cold-calling reporters to creating content on social media, I still believe that the story is what matters. I love to find the emotional connection in a scientific story and have focused my work on developing consistent, transparent, and patient-centric messaging that educates and inspires healthy change. Expertise in: -Pharmaceutical and corporate communications -Positioning and storytelling -Issues readiness -Internal communications -Patient and advocacy partnerships -Social media management -Regulatory milestone communications -Disease awareness campaigns -Therapeutic experience in diabetes, vaccines, CNS, pain/migraine, rare disease, women’s health