Mark Ziler Email Address

Technology Exec: Machine Learning, Analytics, Digital Marketing

Big Squid’s evolution was spurred by a common business challenge.

Currently... building a next gen data consulting firm that helps clients gain mastery of their data for internal use and for productization. Technical Product Leader with ~20 years progressive experience leading companies through startup and growth stages to successful exits. Proven track record developing product strategy for complex, data-centric businesses, and leading execution teams to deliver iteratively. Uniquely skilled at bridging between business and technology, and balancing short term business needs with long term product strategy. KEY STRENGTHS: -Creative collaboration ideating and iteratively executing innovative product solutions -Servant Leadership, Complex Problem Solving, Scaling Teams, Executive Management -More skills below KEY ACCOMPLISHMENTS: -Drove Product Strategy and Technology for AdEngine leading to successful exit with sale to Landmark Communications in 2005. -Led Product Management and Business Operations scaling SearchIgnite from startup to growth stage, leading to sale to Dentsu in 2010. -Led strategic planning and execution of investment hiring to double Delivery capacity after IgnitionOne management buyout from Dentsu in 2013, leading to expansion of product capabilities, focus on innovation, and revenue streams. -Drove evolution of IgnitionOne product offering from single channel paid search product to integrated cross-channel suite of ad & marketing technologies, transforming firm’s enterprise value by providing more diversified and integrated digital marketing solutions to customers. Suite includes data management platform, cross-channel tracking/attribution/analytics, and channel activation for paid search, social, display, email/messaging, website personalization, & marketing automation. -Managed (team of 45) and personally led successful implementation of hundreds of enterprise solutions across automotive, travel, retail, financial, technology customers resulting incrementally in 100M's of conversions and $10Bn's in revenue annually. Top brands include: General Motors, Apple, Intercontinental Hotels Group, Saks Fifth Avenue, CapitalOne, DIRECTV.