Dorothy Dowling Email Address

Board of Directors

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN with more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.

Dorothy Dowling is Chief Marketing Officer for Best Western® Hotels & Resorts. The 30-year hotel industry veteran directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce. Under Dowling’s leadership, the re-branded loyalty program, Best Western Rewards, has increased its membership by 13 million and more than doubled revenue contribution percentage to hotels. The program has earned recognition as a top loyalty program by Loyalty 360, U.S. News and World Report and has received an American Express Loyalty Award. She also assisted in introduced the Descriptor Program, establishing three distinct hotel types: Best Western, Best Western PLUS and Best Western PREMIER. Additionally Dowling has overseen critical user experience improvements to bestwestern.com and the launch of multiple mobile initiatives including Best Western to Go on IPhone, IPad and Android. Dowling has strengthened Best Western’s strategic partnerships with organizations such as AAA/CCA as well as developed innovative partnerships with TripAdvisor, Facebook and Google, among others.