Xand Griffin Email Address

Marketing and Demand Generation Manager

Berkadia, one partner with direct access to multiple sources providing you with every real estate solution for the entire life cycle of your

Want to know how I’ve made it out of 55+ escape rooms? Start with great people, understand what they are good at, and most importantly: have fun. I’ve built successful marketing teams, branded amazing companies, created immersive live experiences, and launched innovative products the same way. With me, you get the best of both worlds - strategy without being bored to death and creativity without chaos. I love getting my hands dirty and I’m not afraid to challenge the status quo. You know, the stuff that you are too busy putting out fires to get to? The nice-to-haves? I love it, and I prioritize it. I devote my time to making sure the people around me get to do what they do best through optimizing processes, building culture, and providing clear strategic direction. Currently leading the marketing team at Healthjump, a startup in the healthcare tech space. We tripled lead acquisition resulting in a 37% increase in company revenue. Before this, I worked in a real estate joint venture from Berkshire Hathaway, where my team created a design system that helped 296 people save the company 300% on each new product launch. Before I was recruited into that role, I launched an in-house marketing agency to handle and maintain over 60 deliverable types. I get sh*t done and actually give a sh*t. Interested? Email me: xand.griffin@gmail.com Book me: https://calendly.com/xandgriffin/one-on-one What I do (and lead others in doing): Marketing Program Creation and Management Multi-channel Marketing Campaigns (Digital, Email, Advertising, Event, Social) Branding and Identity Development Creative Ideation and Facilitation Inbound Marketing Strategy Content Marketing Strategy Digital Lead Generation Demand Generation Sales Enablement Customer and Employee Experience Employee, Customer and Stakeholder Engagement General Skills: Process Automation Community and Culture Building Hiring and Building Effective Teams Cross-functional Collaboration Technical Skills: Adobe Creative Suite (Illustrator, Photoshop, InDesign) Microsoft Office Suite (Word, PowerPoint, Outlook, Excel, Sharepoint) Project Management Software (Asana, Basecamp, DevOps, Trello, Jira) CRM & Marketing Software (Salesforce, Pardot, HubSpot)