Senior Marketing Executive
Headquartered in Dallas, Texas, BenefitMall is the fastest growing provider of integrated payroll and employee benefit products and
Reporting to the CEO, Laura Clenney serves as VP, Marketing, Product Development, and Compliance Services for BenefitMall, a national General Agency providing broker services. Since joining BenefitMall in 2000, Laura has enjoyed a significant tenure and substantial growth opportunities. In her current role, Laura leads BenefitMall’s marketing services and product development strategies. As a senior stakeholder of the company’s long-term strategic planning, she is extremely committed to the overall success and growth of the company through her leadership of public relations, advertising, brand management, sales enablement, customer lifecycle, interactive/digital strategies, and product development functions. Her diverse background strengthens the various attributes she brings to an executive corporate marketing role. Over a 25-year career, she has proven herself a leader in the areas of brand management, strategic planning, sales enablement, consumer insights, retention, and loyalty. With an early emphasis on sales and training, she can relate to multiple corporate disciplines, and that combined with her traditional advertising agency experience created the skill set needed to partner with both internal and external partners for mutual success. Laura focuses on delivering consumer-centric strategies that drive sales and retain loyal client partnerships. As an active participant in 20+ mergers and acquisitions, she specializes in consolidation and relaunch of brands. She serves as the executive sponsor of BenefitMall's proprietary Agency Workspace - a simple, seamless, and secure cloud-based application that serves as their customers' hub to their entire technology suite. Laura is currently leading a two-year initiative, BenefitMall Marketplace powered by Ease. This new product and service line offers a 360° digital experience from quote to enroll to post-sale administration and annual renewal.