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Launa Chavez Email Address


Job Title

Product Manager


Beeline is the world's largest independent provider of solutions for sourcing and managing the complex world of contingent labor. Our software helps procurement, sourcing, and human resources professionals optimize costs, reduce risks, and add value to their services procurement and contingent workforce programs.


As a Go-to-market (GTM) leader, I support initiatives from top-to-bottom of the marketing funnel. Including the needs of every persona in the product buying/adopting journey. I make sure the market, prospects, staff, clients, their clients, strategic partners, and all users are engaged in content needed to buy, set up and adopt features. This effort includes market research, client interviews, messaging/positioning framework, cross-department collaboration (global), launch plans, marketing campaigns, sales enablement resources, internal/external toolkits, sales enablement resources, slide decks, factsheets, ebooks, press releases, events, webinars, analytics, insights and more. The strategy is to delight clients and maximize sales/upsell/adoption of assigned product lines.

Last University
Went to University of Wyoming
Lives in Littleton, Colorado.

Other people working at Beeline:

Terry MooreGlobal Head of Client Services
Bridgette GoolsbySenior Director of Marketing
David Vaupel**********@beeline.com
Craig TuckerInformation Technology Recruiter
Ian LuntDirector of Professional Services
Doug LeebyChief Executive Officer
Alex LunatoVice President Sales
Elijah BradshawVice President of Human Resources
Jason PhilpDirector of Infrastructure
Brian HoffmeyerProduct Manager
Taylor TinerMarketing Specialist, Global Events and Webinars
Mackenzie BestDigital Marketing Manager
Jessica AshcraftGlobal Vice President and Head of Marketing
Kevin FerenceChief Technology Officer
Meredith JohnsonChief of Staff
Ron LittonBusiness Intermediary and Consultant
Colleen Tiner**********@beeline.com

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