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Lindsay Evanoff Email Address


Job Title

Chief Impact Officer

Beauty Counter

Establishments primarily engaged in furnishing beauty or hairdressing services. This industry also includes combination beauty and barber shops, as well as hairdressing shops serving both male and female clientele. Beauty and cosmetology schools are included in this industry.


I work with brands to create and execute social impact campaigns that are modern, authentic, and financially successful. As a nationally recognized leader in corporate social responsibility, I work at the intersection of activism, product safety, sustainability, and wellness. My niche skill set allows me to identify the ‘white space’ for social impact programs and help brands deliver on those bold ideas. Corporate activism is now en vogue, the demand for “clean” products is now expected, and consumers require sustainable packaging. But *how* brands craft, message and implement these programs are critical to their success. With deep technical skills in advocacy, clean living, responsible sourcing, and sustainability, my work leverages the power of community to mobilize people (and brands) for change. As a result I have: — Been the lead strategist for the passage of over 20 public health laws banning toxic ingredients in consumer products or providing more transparency for consumers and businesses. — Helped the largest clean beauty brand grow from a startup to a brand that garnered a $1 billion evaluation (the second largest acquisition in the history of the beauty industry). — Mainstreamed “clean” through building community and leveraging science-based and compelling storytelling. A strong manager of people, collaborative business partner and idea generator, I thrive in work environments that foster creativity and value cutting edge work.

Last University
Graduated from St. Olaf College
Lives in Santa Monica.

Other people working at Beauty Counter:

Jessica JarrettConsultant
Zach ShulerChief Financial Officer
Michael McgeeverChief Merchandising
April MarburyIndependent Beauty Consultant
Nital Scott*****@beautycounter.com
Sarah WoodsonOwner and Operator of Drybar Raleigh and Cary
David GottesmanSenior Director, ECommerce and Growth Marketing
Meaghan Feodoroff CurcioPublic Relations Director
Meaghan CurcioPublic Relations Director
Allison MossSenior Director, Marketing
Cindy BatisDirector of Facilities
Jonathan NailCRM and Email Marketing Veteran and Creative-Analytical Problem-Solving With An Innovative Mindset
Luz PlazaSenior Director, SEO
Kevin LucierChief Technology Officer and CPO
Tami ProsserClient Experience, Counter Support Manager
Yogesh SabnisHead of Operations and Supply Chain
Travis Jabara**********@beautycounter.com
Annie NowellAssociate Director, Retention and Recognition
Jessica Goldin**********@beautycounter.com

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