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Jonathan Nail Email Address


Job Title

CRM and Email Marketing Veteran and Creative-Analytical Problem-Solving With An Innovative Mindset

Beauty Counter

Establishments primarily engaged in furnishing beauty or hairdressing services. This industry also includes combination beauty and barber shops, as well as hairdressing shops serving both male and female clientele. Beauty and cosmetology schools are included in this industry.


Jonathan has a diverse skill set from over 20 years of B2B, B2C e-commerce, and lead-gen experience and is considered a leading expert in CRM & Marketing Automation, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like WorldRemit, Wildling, Madison Reed, Malin+Goetz, Diptyque, Solutionreach, and G-Form. He is a true champion of the customer, with a strong empathy towards understanding their journey and pain points – passionate about developing creative solutions to engage & retain customers by enhancing their experience with the product through relevant communication. Marketing automation is Jonathan’s forte, having operated more than twenty platforms over his career, as well as assessed twice as many. His extensive experience allows him to take a “platform agnostic” approach to choosing the right platform based on his client’s requirements, not “relationships” or really good sales pitches. He has successfully guided companies through re-platforming and implementation, as well as helping companies fully leverage and optimize their existing platforms. Competencies multi-channel retention & lifecycle marketing | developing & managing teams | customer segmentation strategy | customer data management | creating & optimizing processes for in-take, development, and QA | strategic analysis & planning | data analytics & channel performance reporting | A/B testing | copywriting | creative direction | HTML & CSS

Last University
Graduated from University of Illinois at Urbana-Champaign
Lives in Sherman Oaks, California, United States.

Other people working at Beauty Counter:

Lindsay EvanoffChief Impact Officer
Jessica JarrettConsultant
Zach ShulerChief Financial Officer
Michael McgeeverChief Merchandising
April MarburyIndependent Beauty Consultant
Nital Scott*****@beautycounter.com
Sarah WoodsonOwner and Operator of Drybar Raleigh and Cary
David GottesmanSenior Director, ECommerce and Growth Marketing
Meaghan Feodoroff CurcioPublic Relations Director
Meaghan CurcioPublic Relations Director
Allison MossSenior Director, Marketing
Cindy BatisDirector of Facilities
Luz PlazaSenior Director, SEO
Kevin LucierChief Technology Officer and CPO
Tami ProsserClient Experience, Counter Support Manager
Yogesh SabnisHead of Operations and Supply Chain
Travis Jabara**********@beautycounter.com
Annie NowellAssociate Director, Retention and Recognition
Jessica Goldin**********@beautycounter.com

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