Plinio Freitas Email Address

Commercial Director South LATAM Gourmet

Barry Callebaut AG is a food & beverages company which located in Zurich.

Sales and Marketing professional in food companies such BARRY CALLEBAUT, NESTLÉ, and ITAIQUARA ALIMENTOS having gained solid experience in Foodservice Sales and Marketing, Innovation, Marketing actions, Sales management and Development of distribution channels. International experience being responsible for the Southern Cone and member of Global Gourmet Leadership Team on Barry Callebaut. Focus on strategies, policies, goals, as well as implementation of marketing procedures, sales planning and execution, innovation, distribution, promotion, communication, logistics, and customer service. Elaboration of Marketing and Sales Strategies, as well the Mid Term Plan, defining mission and targets/objectives, marketing surveys, elaboration of strategies and tactics, analysis, as well as criticism of the actions. Structuring and consolidation of Brands Images. Elaboration and monitoring of the Annual Marketing/Sales Plans and the Operational Budget of the Area, which includes advertising, promotions, events, and merchandising. Responsible for activities related to product, market, price, communication, sales team and marketing actions as well as customer loyalty. Development of alternative channels of distribution, feasibility, market potential, and classification of distributors. Management of the process for launching new products involving uses, habits, packaging development, prices, volumes, and customer satisfaction index. Development of products, their life cycles, costs, prices and profitability, competitiveness studies, assessment of competition, and feasibility. Management of communications campaigns, promotional and advertising actions, as well as relationship with agencies. Organization trade fairs and seminars, development of packaging, elaboration and production of catalogs, flyers, and promotional materials. Specialties: Foodservice, Sales Management, Sales Development, Marketing, Branding, Innovation, Trade Marketing, New Products, Food and Beverages, Distribution Channels Management, Team Management.