Jason Parks Email Address

Senior Vice President and Group Account Leader

Barkley is the largest employee-owned advertising agency in the U.S. Ownership has its advantages. It allows us to attract national talent, retain that talent and increase every partner Es passion because they have a financial stake in client and agency success. Our independent structure means we can invest in our clients, talent and resources in ways others can't.

I am an advertising expert specializing in new business, marketing and content development. As a partner and Chief Growth Officer at Barkley, one of the largest independent advertising agencies in the country, I help modern brands understand modern consumers through research and strategy. I lead a team of 12 people, focusing on new business development and consulting for some of the world’s largest brands including Dairy Queen, Delta Faucets, AMC Theatres, Motel 6, Justin’s Peanut Butter and Winnebago. In my role as Chief Growth Officer, I helped bring on 20 new clients in 20 months including, Motel 6, Delta Faucets and U.S. Bank; contributing to the company’s 40% organic growth and breaking 2019’s record-breaking revenue by 15%. The agency was also certified as a B Corp in 2020, proof that it’s possible to balance purpose with profit. I started my career at Barkley as an intern. Later I returned to serve as Sr. VP, Group Account Director and EVP, Managing Director leading the team that led to new business with Planet Fitness, Winnebago, Haribo, and Valent. Prior to my return to Barkley, I served as Principal, Vice President and Partner, VP at Adamson Advertising. At Adamson, I was responsible for account leadership and led campaigns for ESPN, Marmot, Jarden Corporation, Missouri Lottery and Logan’s Roadhouse. I am a regular speaker at the Association of National Advertisers, presenting on topics including Future Proofing Business, Brand Strategy, and Millenial and Gen Z trends. I present regularly at Share Like Buy, the longest-tenured Marketing to Millennials Conference in the country. I also serve on the President’s Advisory Board for William Jewell College and the University of Missouri-Kansas City Marketing Advisory Board. During my career, I have received multiple awards including being named 30 Under 30 by the St Louis Business Journal and recently being named to Kansas City’s 40 Under 40 by Ingram’s Magazine, highlighting the 40 leading business leaders in Kansas City under the age of 40.