John Alfieri Email Address

Basic American Foods provides dried potato products to the food service market.

As a VP of Sales and Marketing at Basic American Foods, I led the consumer foods division to achieve record-breaking revenue and market share growth, increasing sales by 20.5% and volume by 25.6% in three years. I also developed and executed a restructured retail brand management team, aligned with the evolving marketplace and post-COVID 19 challenges. Additionally, I spearheaded the exit from an unprofitable vegetable protein-based pasta business, saving costs and resources. With over 20 years of experience in the consumer packaged goods industry, I have a proven track record of creating and implementing market-leading sales and category management strategies for global brands such as Procter & Gamble, Clorox, Del Monte, and Group Lactalis. I have a talent for orchestrating effective turnaround strategies and building top-performing organizations that execute high-yield, brand-building go-to-market strategies. My specialties include profit and loss management, strategic market and brand planning, category management, new product development, organizational design and development, distribution strategy, and trade promotion and advertising. I am passionate about elevating organizational thinking and focus, and driving consumer brands to prominence and profit.