Frederic Tardy Email Address

Group Chief Customer and Strategy Officer at Home Credit

With innovative life insurance, retirement, and annuity products, AXA offers services that help to address ones financial planning needs

CMO with a strong digital and data expertise.I am passionate about digitization of global companies and entrepreneurship.I currently lead Marketing, Digital, Data, Innovation, Customer and Partnerships for AXA Asia. I previously managed digital activities of BNP Paribas PF. Then I drove marketing and distribution at the AXA Group in 60 countries, managing a full international department. With my team we have increased the AXA brand value by 37% in 3 years (AXA entered in the global top 50 Interbrand ranking). We set up global agreements with partners such as LinkedIn, Facebook, Blablacar, Alibaba... I used to be Board Member of AXA Global Direct (Direct Insurance leader), of AXA Strategic Ventures and Kamet (start up studio).I mentor start ups and I am a regular panelist at Endeavor.org (NGO which promotes high impact entrepreneurs in emerging countries). I am also an investor (Comparaonline in South America, Drgnfly in the US...). I have been awarded Chief Digital Officer of the year in France in 2015 and 2016.Expertise: digital, Big Data, mobile, e-commerce, social media, financial services, e-payment, e-money, disruptive technology, banking, insurance, Fintech, Insurtech, blockchain.