Director, Global Head of Marketing and External Communications
Aviva Investors is an asset manager in real estate, fixed income, equity, multi-asset and alternative investments.
Financial services/investment management business and marketing leader with 20 years experience. Accomplished strategist with deep experience building client-focused brands, transforming operating models and powering up distribution to accelerate growth. Specialities: * Corporate strategy development & storytelling * Integrated brand, marketing & communications * Customer experience & digital transformation * Sustainability and ESG activation/integration * Product and Proposition development * Diversity and inclusion strategy An expert connector of ideas, capabilities and talent, I unlock the power of brands and marketing to drive deeper trust and connection between customers and their financial providers. With a highly developed understanding of complex demand dynamics, I build strategies that help customers achieve better, more sustainable financial outcomes that improve their lives. My expertise and experience helps businesses build and scale the robust foundations they need to grow efficiently and sustainably over time. I have led complex corporate transformations and accelerated growth for several major global brands including Standard Life Investments, Aberdeen Asset Management and Aviva Investors. In my most recent role, I partnered with the previous CEO and Exco to build a modern, client solutions focused investment business. Key outcomes: Developed a fully integrated, customer-centric brand positioning and strategy. Delivered a modern, digitally enabled customer engagement model. Positioned and externalised new investment franchises and repositioned existing capabilities. Developed an impactful ‘take to market’ strategy to position and amplify AI’s ESG credentials aligned to plc strategy to become the UK’s leading sustainable insurer. As a key strategic partner, accelerated the retail investment savings and retirement business strategy. Investment Marketer of the year 2016, twice winner of 'marketing team’ of the year' (IW) for industry level marketing excellence, finalist in Investment Woman of the Year (large firms) 2017.