Vice President, Demand Generation and Integrated Marketing
AVI-SPL is your video collaboration solutions partner, providing AV integration, support, monitoring, and managing of AV for organizations around the world.
Highly qualified, effective business leader with expertise in digital marketing and lead generation for the channel. Proven track record of developing and executing winning marketing strategies, leveraging marketing automation tools to generate and hand off leads, aligning with stakeholders to support revenue and pipeline objectives, and motivating teams to success. Background and experience includes: •Sales and Marketing •Business Development & Lead Generation •Go To Market (GTM) Strategy and Planning •Marketing ROI Models and Metrics Tracking •Digital Marketing and Social Media •Marketing Automation •Salesforce.com CRM •Content Marketing – Video, Blogs, eBooks, Emails, Presentations, Case Studies •Customer Segmentation •Forecasting and Budgets •Team Building
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