Joseph J Kassa Jr. Email Address

SENIOR VICE PRESIDENT MARKETING : RETAIL and VISUAL and E-COMMERCE

Fun, on trend plus size clothing for women sizes 14 and up. Plus size fashion clothing including tops, pants, dresses, coats, suits, boots and more.

CORE SKILL SETS Marketing strategies that develop and support brand position and business growth. Store and merchandise branding E-commerce launches and restructures P&Land marketing budgets up to 70 million plus Successful restructures of promotional cadence and programs Start up and new concept retail stores New product campaigns and lauches In-house operations that maximize efficiencies Design and development of crm and database programs Workflow processes and commuincation development Private label programs and positioning Credit card retention programs Development & restructure of floor set processes Development of visual for merchandise presentations Board presentations for strategies and launches