Dan Ready Email Address

Founder Ready Automotive Marketing

Autoalert , Inc. is primarily engaged in furnishing operating counsel and assistance to managements of private, nonprofit, and public organizations. These generally perform a variety of activities, such as strategic and organizational planning| financial planning and budgeting| marketing objectives and policies| information systems planning, evaluation and selection| human resource policies and practices planning| and production scheduling and control planning.

1994 - Present: Founder of Ready Automotive Marketing, a strategic automotive marketing agency with a proven track record for Driving Measurable Results. Transformed traditional direct mail by developing an Intelligent Marketing platform to accept DMS data and identify those customers in position to upgrade to a New Vehicle and provide them with personalized, upgrade quotes. 2006 - Founder & Managing Partner of The Ready Group, LLC - Acquired by AutoAlert in 2016 2011 - Partnered with AutoAlert and integrated our IM platform into their UI. The partnership resulted in AutoAlert being able to introduce an Intelligent Marketing Solution enabling AutoAlert clients the ability to deliver relevant messages & credible offers and individualized, new vehicle upgrade quotes, to existing customers. Formed a Joint Venture with AutoAlert in 2013 2016-2019: The Ready Group was acquired by AutoAlert, the first-to-market, industry leader in the automotive client portfolio & customer retention space. In an effort to better articulate the the power of our proprietary marketing solution, it has been re branded as One-to-One Intelligent Marketing. Prior to founding Ready Productions, I was privileged to hold the position of Director of Security & Risk Management for the world's most prestigious hotel, resort & residential conglomerate; Four Seasons Hotels Ltd.