Aaron Kvitek Email Address

Vice President Solutions Marketing

Aurea helps customers enable critical, high-value business processes with innovative technology and deployment know-how in intelligent business process management, application and data integration software. With over 1,500 customers worldwide, Aurea combines a maniacal focus on customer success with the world's most powerful enterprise software.

Senior marketing executive skilled in breaking down complex marketplace challenges in order to identify the most effective mix of product and marketing growth strategies and tactics. Inspirational leader, clear communicator, cross-functional consensus-builder and successful catalyst for change. Experience ranges from American Express to bootstrapped start-ups. Kellogg MBA. * Market segmentation. Expert at extracting meaningful and actionable variables from market segment data. * Competitive positioning. Specialist at analyzing industry trends and identifying key pockets of opportunity. * Brand equity. Skilled in shaping, promoting, and protecting brand image for mature as well as new products. * Online and offline b2b and b2c marketing. Ability to reach target markets through a wide range of channels, including SEM, SEO, social media, email marketing, affiliate programs, display ads, printed media, tradeshows, sales collateral and PR. * Website development. From user profiles and wire-frame diagrams to Web 2.0 features and hyper-relevant content, all focused on optimizing conversions while building emotional brand connection with target segments. * Sales management. Analysis of market opportunities. Architect of account acquisition and retention plans. Designer of innovative incentive plans. * Project management. Leader in driving process improvements and enhancing teamwork between functional areas. * Financial planning and analysis. Highly adept at P&L management, from goal setting to variance reporting. * Employee empowerment. Respected coach. Provider of training and tools to succeed. Motivational sense of humor. * Change agent. Experienced in addressing underlying personnel and process issues that cause resistance to change. * International market planning. Streamlining of global growth plans. * Problem solver. Strategic thinker. Action-oriented. Entrepreneurial passion. Clear communicator. Self starter. Specialties: For over 20 years, I have helped companies ranging in size from American Express to entrepreneurial start-ups identify and execute more effective b2b and b2c marketing, communications and competitive strategies. In each new role I have had held, leadership skills have been the key to my success. I know how to listen, build trust, probe below the surface in the right places at the right time, stimulate innovative thinking, promote collaboration, mentor, motivate and inject fun.