Laura Roselli Email Address

Global Digital Marketing Leader and Digital Transformation and Marketing Operations and Change Management

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, automotive, consumer, communications and computing markets.

I have a passion for helping companies grow and scale. As an inspirational and transformative marketing leader with over 15 years’ experience, I use my problem solving and strategic mindset to create and build brands, drive demand, and optimize the customer experience. I leverage my collaborative style to be a liaison between organizations. I enjoy building and developing high performing teams, being a coach and leader, and making sure we are having fun along the way. I have established digital marketing programs and teams from the ground up, developing integrated marketing campaigns, account-based marketing programs, and customer engagement strategies that have driven growth and built brand awareness. I have helped companies re-brand and restructure how they engage with customers, telling their stories, generating demand, building brand advocates, and adding company value. SKILLED IN: Global team leadership and mentoring Global marketing strategies and transformations Digital marketing and personalization Customer engagement strategies Brand strategy and management Integrated marketing campaigns, including search optimization Demand generation Account-based marketing Sales alignment, sales enablement Customer experience Marketing technologies (including marketing automation, CRM and analytics) eCommerce Change management