Holly Bengel Email Address

Aspen Surgical, a Hill-Rom Company, is a leading worldwide manufacturer of surgical disposable products with an emphasis on safety. Our extensive portfolio of specialty medical products and surgical instruments includes Bard-Parker Blades and Scalpels, O.R. Accessories, Patient and Staff Safety Products, Woundcare Products, and Instrument Care Products. Aspen Surgical is proud to own and sell trusted brands such as Bard-Parker, Colby, WriteSite, Richard-Allan, Dr. Fog, Sterion, and Oxboro. We also have the ability to work with customers on private label/OEM projects. We are continuing to grow our business through exciting acquisitions such as the recent Colby and Bard-Parker acquisitions.

Manages Product Management team. Provides direction to Global Portfolio Manager and Product Line Coordinator. Provides strategic direction on product growth, business development, enhancement, training and line extensions. Serves as the marketing lead for new product development. Serves as voice of the customer. Developed new employee product training program. Implemented and presented in the US and overseas. Designs strategies and priorities to maximize business impact of product lines and projects by partnering with/leading cross functional teams. Identifies opportunities for growth and cost savings. Partners and leads with cross functional team to implement such opportunities. Kaizen team member. Well versed in all Microsoft Applications and ERP software. Key skills in developing and presenting product trainings and business cases to senior leadership. Responsible for determining market entry pricing, margin targets and pricing tiers. Collaborates with sales operations to add new products to government and GPO contracts. Serves as main marketing lead for national accounts. Lead for customer private label projects. Launched over 300 line extensions. Specialties: Product Management Presentations Training Domestic and International Sales Reps Competitive Knowledge New Product Development World Class Acquisition Integration Experience Product Positioning Product Management OEM Private Labeling Project Management Branding New Product Design and Launch