Executive Director
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI's robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. \r\n\r\nASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. \r\n\r\nWhat is ASI's mission?\r\nASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools.\r\n\r\nWhat are advertising specialties?\r\nAdvertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser's name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser's message.\r\n\r\nFeatured Products:\r\n\r\nESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. \r\n\r\nESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. \r\n\r\nCatalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors.\r\n\r\nMagazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry.\r\n\r\nShow Booths: Display your products in front of thousands of industry distributors at 5 strategically timed ASI shows.
A marketing communication strategist with experience and success in integrated marketing communications. In addition to a Masters of Organizational Leadership from Quinnipiac University, I have more than sixteen years of marketing experience, with specific concentration in Digital and Web Marketing, Sales Management, Email Marketing Management, Social Media, Project Management, Direct Mail, Advertising, Public Relations, and Physical/Virtual Event Management. Track record shows increased customer base and increased revenue. Skills include the ability to manage multiple projects efficiently and motivating people as part of a successful group.
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