Aaron Baldwin Email Address

Vice President, Product

Asbury is an automotive company which offers Sales, Finance, Service, management of automobiles.

I believe in changing the future of automotive retail for our guests. I manage an industry-leading virtual retail program called Clicklane, as well as Asbury’s Guest Experience Center, combining those areas to assist Asbury in being the most Guest Centric Automotive Retailer. I began my career in experiential media, working in event planning/activation positions and moving on to experience creating and editing content for CNN and Motor Trend magazine. I grew from there in to a career in automotive sales, created and ran an Internet sales department, moved to a regional management role, and finally to Marketing Management at Asbury Automotive Group. My experience has involved creating and implementing Digital Retail initiatives, training and certifying dealers on Digital Retail, installing and managing CRMs, installing and managing inventory pricing and syndication systems (such as VAuto and Homenet), and management of SEM, SEO, web design, Social Media, Reputation Management, and email marketing as part of a wholistic Marketing strategy. My goal is a fast, easy, transparent retail transaction for our guests, and for the future of automotive!