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Bridget Verby Email Address


Job Title

Senior Director of Product Marketing

Ariat International

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and accessories. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets through the world.


A deep understanding of the value of marketing and the power of brand awareness has enabled me to produce highly effective campaigns. I am passionate about collaboration, creativity, and supporting products with integrity. A versatile marketer, able to wear many hats, I am recognized for being a strategic contributor and adaptable leader. Comfortable working in high energy, fast-moving departments, I thrive on building great teams and seamlessly delivering programs. My expertise includes: • Managing integrated initiatives for growing global brands • Leading and motivating teams, and developing and executing strategic marketing plans • Project analysis, communication and outreach to key stakeholders Specialties: Go-to-Market Strategy, Product Marketing, Project Management, Retail Merchandising, Packaging, Print Production

Last University
Attended San Francisco State University
Based in San Francisco, California, United States.

Other people working at Ariat International:

Elissa GaitanHuman Resources Director
King WongSenior Director, Information Technology Infrastructure and Support Operations
Erin FisherEmail Marketing Manager
Jared EllisVice President, Consumer Retail
Patty MelnikoffMerchandising
Janel OrganoBrand Marketing Manager
George RodriguezVice President Sourcing, Procurement, Quality
Caitlin MclainMarketing Coordinator
Alexander HagenManaging Director Europe
Jessica NanceRetail Marketing Coordinator
Katie NunezSenior Manager, Social Media Marketing
Liz BradleyVice President Global Marketing and E-commerce
Tara RoemkeVice President Apparel Merchandising
Danielle DegarmoProduct Marketing Manager
Nicole RiversDirector, Global Human Resources Operations, Technology and Analytics
Matt BurchardVice President of Ecommerce
Julie DuE-Commerce Marketing
Jack TeagueVice President Product Creation
Jane Doe********@ariat.com
Susan AlcalaVice President, Partnership Marketing
Mark MurphySenior Director of ECommerce and Digital Marketing
Tera SchoeneckSenior Director, Corporate Portal and Global E-commerce Operations, Merchandising and Site Content
Audrey GonzalesCall Center Manager
Lyndsey SilvaLearning and Development Manager and Human Resources Generalist

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