Bridget Verby Email Address

Senior Director of Product Marketing

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and accessories. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets through the world.

A deep understanding of the value of marketing and the power of brand awareness has enabled me to produce highly effective campaigns. I am passionate about collaboration, creativity, and supporting products with integrity. A versatile marketer, able to wear many hats, I am recognized for being a strategic contributor and adaptable leader. Comfortable working in high energy, fast-moving departments, I thrive on building great teams and seamlessly delivering programs. My expertise includes: • Managing integrated initiatives for growing global brands • Leading and motivating teams, and developing and executing strategic marketing plans • Project analysis, communication and outreach to key stakeholders Specialties: Go-to-Market Strategy, Product Marketing, Project Management, Retail Merchandising, Packaging, Print Production