Communications + Events Strategist and International Business Development
The Airlines Reporting Corporation (ARC) is the premier driver of air travel intelligence and commerce in the air travel industry with leading business solutions, travel agency accreditation services, process and financial management tools, and high quality data.
Growing up, I learned early the power of crayons. Secretly, coloring on the walls of my closet helped me discover my creative gifts. Since this discovery, I’ve traded in my crayons for a pen. With a solid journalism background, I’ve acquired 5+ years of experience in strategic communications specializing in social media marketing, event planning, project management & web content management. Coupled with this applied knowledge, I welcome challenging projects that are learning opportunities to stretch and grow my skill set. My most recent accomplishment is co-leading the marketing efforts for the world's largest water conference & exhibition which attracted over 25,000+ water professionals- a new attendance record for WEF! When I’m not juggling multiple projects, you can find me exploring the world! I love traveling and I love food. I’m eating my way across the world and sharing these stories as a travel enthusiast on my blog (relaunch coming soon!). Additionally, I enjoy making the time to give back whenever I can as I believe my life’s work is helping people. My story is still being written and if you’d like to learn more about my journey, feel free to contact me at arika.lawrence@gmail.com.
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