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Unlocking growth opportunities in Asia Pacific is what I do. 3 generations in Asia, my Western roots and Eastern upbringing are catalysts for my passion, facilitating market entry and adoption for companies entering this complex landscape. In 2005, I recognized mobile devices would change the digital landscape and shifted my focus to what was then a fledgling market. Two decades later, my emphasis continues to be in mobile internet, marketing and emerging technologies (web3, AI) further fueling my passion for the domain. I am currently President & Managing Director at AppsFlyer, as the first global hire I grew the business from new comer to market leader in APAC achieving 70% market share, triple digit revenue growth year on year, building an amazing team of 300+ across 9 offices in the region. I founded two start-ups, one was an acquihire the other shut down (I know how to fail!). I’m also an active mentor, investor, industry thought leader, public speaker and host of the Epicenter podcast. This journey is 1% complete.
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