Leslie Reid Email Address
@applebees.com
Vice President, Brand Marketing
Applebee was added to Crunchbase.
Experienced, creative, collaborative, results oriented marketing executive with broad experience marrying traditional CPG brand management with entertainment marketing, licensing and business development. Significant experience in new and traditional media. Excellent interpersonal, communication, presentation and team management skills. Proven track record driving innovation and revenue growth. - Brand positioning - CRM, Social media marketing - Digital advertising - New business development - Hispanic/multi-cultural marketing - Led development and launched new product formulations and packaging formats - Collaborates with retail team to develop trade marketing plans
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