Marston Gould Email Address

Seasoned Performance Marketer and Product Management Lead Seeking New and Challenging Opportunities in Greater Seattle

Establishments primarily engaged in providing one or more of a wide variety of individual and family social, counseling, welfare, or referral services, including refugee, disaster, and temporary relief services. This industry includes offices of specialists providing counseling, referral, and other social services.

I am an innately curious, results-oriented digital strategist, product management and go-to-market executive with more than twenty years experience designing and executing digital products and campaigns, building engagement and creating positive business results across a wide variety of industries. I am highly skilled at aligning company offerings to meet the needs of a rapidly changing marketplace. My past roles have included leadership positions within a wide variety of business models including lead generation, subscription and online e-commerce. As a role-up the sleeves practitioner who walks the talk, I have an extraordinary customer focus with expertise in qualitative and quantitative market research, opportunity analysis, product planning, market segmentation, messaging & positioning, loyalty and brand management. I have deep experience generating and nurturing consumer relationships through SEO, SEM, PPC, direct and network placed display advertising, co-op, affiliate, email , social marketing and in-app programs. As former NASA rocket scientist, I am highly analytical, applying my statistical skills to landing page optimization (LPO), conversion rate optimization (CRO), multi-variate testing, content merchandising, pricing, competitive analysis, customer behavior and loyalty analysis. I am also technically savvy marketer. As a self-taught HTML, CSS, JS, R, Regex and SQL programmer and an avid photographer I have learned not only the psychology of consumers but the language of developers and creatives to align and closely prioritize roadmaps and work plans in both traditional and agile environments. Most importantly, I value the relationships I have built with my co-workers and former colleagues. I enjoy learning from others smarter than myself and imparting what I have learned to those with whom I work. I am quite proud of the fact that many who have worked for me are now also in leadership positions.