Jiri Marousek Email Address

Senior Vice President Revenue, Products, Membership, Marketing and Chief Marketing Officer

The nonprofit Aircraft Owners and Pilots Association (AOPA), founded in 1939, is the world's largest aviation membership organization. AOPA's 400,000-plus members comprise the majority of all pilots and aircraft owners in the United States. In addition to ensuring that General Aviation remains safe, fun, and affordable, AOPA works with government and business leaders to protect GA's contribution to the U.S. economy and the vital role it plays in the daily lives of all citizens. Headquartered in Frederick, Maryland, the association is home to some 205 dedicated employees and has an annual budget of $60 million. Three words summarize AOPA's mission: Advocacy, Education, and Information.

I am a business leader that entered tech space with the ROI rigor of billion dollar ecommerce business, later trained by the relentless efficiency and fast failure required of tech startups, and finally raised by global lifestyle brands. I have built and managed teams from two person start-ups to departments numbering nearly 100 marketers, developers and innovators. In each environment, I have grown, at times failed and ultimately found success. My core skill? Taking a step back. Looking at the big picture (sorry for the buzzword), without losing sight of what needs to be done on the ground. I excel at looking beyond the buzzwords, seeing the strategy, leading teams towards a big idea and getting out of the way when my teams can drive ahead. Specialties: - Executive marketing leadership and development effective user focused teams - Turnarounds and acceleration of growth in startup and technology space - Getting results with global budgets in excess of $100 million USD, even though I have often seen more creativity and innovation driven by a few thousand dollars and grit of the great people I had the honor to work with - Leading and building global digital and marketing teams - Leading agencies when they are needed, which sometimes they are not. The art and science comes in using your agencies correctly. - Company P&L and budget management - Acquisitions and integration of teams - Driving constant and healthy change process