Gareth Goodall Email Address

Chief Strategy Officer

Founded in 2004, Anomaly is a new-model, multidisciplinary marketing communications firm/advertising agency with offices in New York, London, Amsterdam and Shanghai.

I am currently Managing Partner and Chief Strategy Officer of Anomaly in New York.Previous to this I have held roles as Head Of Planning at Saatchi & Saatchi, New York and Chief Strategy Officer and Joint Managing Director of Fallon London.I joined Fallon in 2005 and worked across all of the agency's clients including SONY, Ben & Jerry's, Orange, Cadbury, Skoda, Budweiser, Eurostar and AXA. The agency twice won Campaign's Agency Of The Year, SONY 'Balls' was named Commercial Of The Decade, we twice made the world's most awarded commercial and five of ITV's Best Adverts Of The Decade were created by Fallon (more than any other agency). I was made Head Of Planning in 2008 and a Partner in 2010.I have won a Gold Award and the Most Progressive Thinking Prize at the APG Awards for the Orange Gold Spots work and was selected by Campaign as one of the ten best Planners in London. The Independent newspaper named me as one of the Top 100 Most Influential People in British Creative Industries (alongside Paul Smith, Simon Cowell and Kate Moss, which is pretty funny). In 2015, my work for Converse "Made By You" won the Best Written Paper prize at the APG Awards.Before Fallon I was a Planner for 6 years at Ogilvy & Mather, having joined on their graduate scheme. I worked on a range of clients including Unilever, GlaxoSmithKline, The Wall Street Journal, More Th>n (Royal & SunAlliance) and Coca Cola.Outside of work I enjoy writing. My short story, Salvage, won the Canongate Prize, the UK's largest prize for new writing. The story was made into a film starring Peter Capaldi, the star of 'Dr Who', 'The Thick Of It' and 'In The Loop'. I was really proud to be recently invited to read excerpts from the novel I am writing at the prestigious 92Y New York.