Neil Berrecloth Email Address

EMEA Sales Director

Anaqua was formed in 2003 to fill a huge gap in enterprise infrastructure by providing the world?s first comprehensive solution for intellectual asset management (IAM). While 70-80% of corporate market value today comes from intangible assets such as brands, patented technologies and know-how, companies have not had an integrated system for storing and managing this intellectual property (IP). Of the $150bn spent on enterprise IT infrastructure, less than one tenth of 1% of this has been spent on IP systems and IAM. The ANAQUA IAM system helps companies gain competitive advantage from their intellectual assets. IP becomes a strategic asset aligned with corporate business goals and contributing to revenue and profit, rather than a back-office cost center. By knowing what they own and how it relates to their business, companies can make better IP-related decisions. They can manage their IP proactively rather than reacting to conflicts and deadlines.

Senior Sales Leader with a successful 20-year track record developing market entry strategies, building sales teams and selling software solutions and professional services into cross market sectors. Specialities: Developing value based Go To Market strategies for emerging technologies/propositions Extensive Sales management experience including building new teams Strategic consultative business development, negotiation and deal closing skills Achieving “Trusted Advisor” status to educate, evangelise and influence key stakeholders Significant experience of launching Cloud/SAAS and on-premise solutions to new markets Extensive CRM and digital marketing knowledge Increasing profitability by selling value and utilising ROI justification Establishing and managing executive level client relationships Knowledge and experience of long complex sales cycles