Caroline Marcus Email Address

Anaqua was formed in 2003 to fill a huge gap in enterprise infrastructure by providing the world?s first comprehensive solution for intellectual asset management (IAM). While 70-80% of corporate market value today comes from intangible assets such as brands, patented technologies and know-how, companies have not had an integrated system for storing and managing this intellectual property (IP). Of the $150bn spent on enterprise IT infrastructure, less than one tenth of 1% of this has been spent on IP systems and IAM. The ANAQUA IAM system helps companies gain competitive advantage from their intellectual assets. IP becomes a strategic asset aligned with corporate business goals and contributing to revenue and profit, rather than a back-office cost center. By knowing what they own and how it relates to their business, companies can make better IP-related decisions. They can manage their IP proactively rather than reacting to conflicts and deadlines.

HR Generalist at Anaqua