Ben Hourahine Email Address

Researcher

AnalogFolk is a marketing and advertising agency which provides digital marketing, content marketing, product innovation, research and development.

Ben Hourahine is a Partner (Strategy Partner) at AnalogFolk in Australia. As a respected industry leader, Ben sits on Australian Pork’s Industry Marketing Board Committee and is a member of the Advertising Council Australia’s (ACA) Effies Steering Group. Ben was also Co-Chair of the Account Planning Group (APG), strategic brand planning’s representative group in Australia, from 2019 to 2021. Ben began his career as Futures Editor at Leo Burnett in London, before becoming Head of Strategy at Amnesia Razorfish where he helped write the NSW Government’s digital strategy and lead digital transformations for Qantas and Australia Post. Over the years Ben’s strategic expertise has seen him write Nike’s global sustainability strategy, launch Samsung’s brand sponsorship of the Sydney Opera House and present at Google’s Mountain View HQ. Ben has also podcasted for the Wall Street Journal, lectured on strategic leadership at Sydney University Business School and launched his own successful start-up - Splashsuits. Ben is an expert in brand communication, digital experiences and the future of marketing. This year Ben and the team won a Gold APAC Effie for their Hyundai #4secondreviews campaign and were nominated for five Campaign Asia-Pacific Agency of the Year Awards for the Australia/New Zealand region: Independent Agency of the Year, Digital Agency of the Year, Content Agency of the Year, Social Agency of the Year and Best Culture.