ECommerce Merchandising Manager
Official site for American Girl dolls, clothes for dolls and girls, doll furniture, books, stores, gifts for girls, and online games for girls.
• Multichannel marketing strategy • Consumer focused • eCommerce merchandising strategy and execution • Product planning and analysis • Omnichannel promotional strategy and execution • Cross-functional team and trust builder Specialties: A/B multivariate testing, data analytics, site operations, onsite search, SEO, consumer generated content driver Tools: Adobe Suite, Jira, WebSphere Commerce, Microsoft Office, Excel, PowerPoint, Word, On-site search tools, Coremetrics, Adobe Analytics, Google Analytics, BazaarVoice, ATG
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