Mike Wright Email Address

Head of Sales

AMA s approach to improving performance combines experiential learning learning through doing with opportunities for ongoing professional growth at every step of one s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

Mike Wright is an experienced digital and traditional sales (CSO) and marketing (CMO) senior executive with a proven track record in revenue (CRO) and audience growth, team leadership, operations, creative services and business development. ➢Proven track record for incubating businesses and expanding revenue streams. Ability to take a business idea from concept to execution and influence key stakeholders to achieve funding and resource support.➢Success turning around compromised businesses and recouping millions of dollars by introducing innovative marketing platforms to build audience engagement and brand loyalty.➢Strong leader and general manager with experience managing enterprise-wide cross-functional marketing, sales, operations, technical and creative teams. Expertise includes:AREAS OF EXPERTISE▪ Digital Strategy & Planning▪ Product Management/Development▪ Database Marketing/Direct Mail▪ P&L Management▪ Customer Acquisition▪ Audience Development▪ Customer Relationship (CRM)▪ Loyalty Program Management▪ Digital Monetization▪ Creating new revenue streams▪ Lead Generation▪ Affiliate Marketing▪ Paid SearchSpecialties: Business strategy, brand strategy, customer acquisition, retention marketing, direct marketing, digital product development, brand extensions, revenue growth, audience growth, general management, operations, marketing automation, creative services, editorial direction, custom marketing, new business development, negotiations, closing deals, product development, competitive analysis, sales, account management, omni-channel marketing