Lisa Chiranky Email Address

Director of Marketing

Allegro designs and delivers software that gives energy executives, operations personnel, traders and risk managers fully scalable, flexible solutions that are easy to integrate, deploy and modify?enabling companies throughout the energy industry to gain compelling advantages while keeping pace with volatile markets and emerging strategies. Allegro advantages include more accurate understandings of market dynamics and risk, unprecedented efficiencies and collaboration among teams across the enterprise, full integration of physical product management and financial transactions, and more. Allegro solutions provide customers with unbeatable advantages from the industry?s only proven, modular component architecture and more than 30 best-of-breed energy application modules ? all with seamless integration built from the ground up through Microsoft?s .NET Web Services

Decisive, highly energetic senior marketing director with 20+ years technology marketing experience in positioning & branding enterprise SaaS software solutions, product launches, partner and distributor marketing, and customer community/market communications programs, executing via online and offline channels. Key strengths: • Analytically driven with successful record of aggressively growing markets, with hardcore experience creating demand for complex solutions; emphasis on SEM and online marketing. • Innovative strategic planner and “roll up your sleeves” campaign execution that consistency reflects the “voice of customer” for most effective representation of the brand. • Outstanding communication skills, written and verbal, necessary to create highly competitive sales enablement tools. • Highly successful working with media and industry luminaries to solidify “thought-leader” positioning and market validation. • Strong business acumen and savvy judgment to understand and rapidly respond to changing market environments. • Proven success in start-up, high growth, enterprise/fortune, and turn-around organizations. • Self-starter comfortable with ambiguity, adept at collaborating with cross-functional teams and key stakeholders • Agility and adaptability across multiple industries including GPS Tracking and Fleet Management, Energy Trading and Risk Management (ETRM), Healthcare, Internet, Telephony. Specialties Marketing strategy & implementation; integrated sales & digital marketing; marketing automation; development & execution of customer communications and reference selling initiatives; high-impact demand generation campaigns; increasing market & brand awareness across business & trade media; Website/portal strategy & development; eMarketing; SEO & PPC & content marketing including social media, email, syndication; creative team &vendor management; partner recruitment; sales tools development; creation & execution of User Groups forums,