Claire Peel Email Address

Vice President Marketing

Allegro designs and delivers software that gives energy executives, operations personnel, traders and risk managers fully scalable, flexible solutions that are easy to integrate, deploy and modify?enabling companies throughout the energy industry to gain compelling advantages while keeping pace with volatile markets and emerging strategies. Allegro advantages include more accurate understandings of market dynamics and risk, unprecedented efficiencies and collaboration among teams across the enterprise, full integration of physical product management and financial transactions, and more. Allegro solutions provide customers with unbeatable advantages from the industry?s only proven, modular component architecture and more than 30 best-of-breed energy application modules ? all with seamless integration built from the ground up through Microsoft?s .NET Web Services

My experience has led me to manage marketing teams and channel partners across EMEA with a can-do, metrics-driven energy and focus. I am a new media enthusiast integrating marketing best practice for both inbound and outbound marketing programmes and building service-orientated marketing teams. A brand evangelist. Communications disciple. Funnel fanatic. 16 years B2B marketing experience designing, implementing and delivering measurable programmes that convert pipeline into sales revenue. KEY ACHIEVEMENTS: - Conceived, planned & executed the first EMEA-wide marketing programmes with newly appointed regional campaign managers - Selected, trained & managed EMEA-wide BDE teams - Introduction of closed loop marketing campaigns - Implementation of drip-marketing campaigns into mature territories through multi-touch campaigns and progressive profiling automation - Expanded touch-points into previously unresponsive prospects: over 25% increase in RHs, improved MQL/SAL handover by 60% through refined process - Improved data integrity by 40% in specific regions - Planning & execution of the first White Space customer marketing campaigns (20% increase in marketing contribution to closed deals) - Introduced Customer Loyalty Scheme - Improved ROMI by 22% - Implementation of integrated,metric-driven, regional PR programmes - Mentoring programmes