Maryrose Rinella Email Address

Senior Director, Own Brands Product Management and Innovation Produce, Beverages, Snacks, Alcohol

New Albertson's, Inc. operates a network of grocery and drug stores in the Northwest and West Coast.

Highly motivated, results oriented professional with 16 years experience in the Consumer Packaged Goods industry. Experience in new product innovation, brand management, category development, and retail marketing. Strengths include cross-functional team leadership, innovative problem solving, and strong project management skills. Excellent communication skills, attention to detail, and ability to manage multiple tasks in a fast-paced, deadline-oriented environment. Extensive experience in working with multiple stakeholders including R&D, Packaging, Brand Marketing, Manufacturing, Supply Chain, Sourcing, Finance, and Sales. Achievements: •Grew Own Brands $510M product portfolio by +12.5%, significantly ahead of company sales growth and rest of market growth. Introduced over 60 new items worth a combined $30M in annual sales. •Launched the Soleil brand of sparkling waters in 2016, expanded the portfolio in 2017, and developed new sleek can format in 2018. The line of just 6 SKU’s has achieved $10M in annual sales. Soleil won PLMA’s 2017 Salute to Excellence Awards in the Soda & Flavored Waters category. •Redesigned 1,300+ SKUs to be compliant with new nutrition fact regulations. Redesigned brands and packages to simplify and strengthen the brand portfolio. •Built and executed innovation plans for 2018 that include over 187 new items worth over $35M in annual sales.