Lisa Ash Email Address

Vice President, Customer Strategy and Merchandising Analytics

New Albertson's, Inc. operates a network of grocery and drug stores in the Northwest and West Coast.

Delivering value to Consumer Packaged Goods organizations founded on a deep understanding of their shoppers through superior technology and data solutions. Building brands through the development of new capabilities in the marketplace. Previously responsible for the business development in North America for Sagarmatha, leveraging her industry network and expertise in retail and CPG applications of customer communication strategies. Lisa's former assignment at dunnhumby included developing the next go to market strategy, commercial plan and investment recommendations required to meet current and future unmet needs facing brands –such as managing the brand lifecycle and assessing advocacy, equity, and their link to loyalty required to build stronger brands. In this role, her remit is to assess the marketplace, identify priorities in the business (both in markets and with CPG partners) to test new thinking and methodologies required to advance dunnhumby's capabilities and market strength within the next 10 years. Prior to this assignment, Lisa Kinney worked collaboratively with dunnhumbyUSA’s consumer packaged goods partners, In addition, Kinney spent over a decade working for large companies within the CPG industry, most recently serving as Division Sales Manager for ConAgra Foods where she managed a business unit, overseeing both profit and loss, supply chain and retail strategies. At Miller Brewing Company, Kinney was a member of the first centralized team dedicated to The Kroger Co. in the alcoholic beverage industry. In this role, she worked with distributors and was responsible for new go-to-market strategy, trade planning and profit and loss. Kinney also spent five years as Category Development Manager with Unilever, who led the integration of consumer insights into the retail selling environment, using panel data which was both new to the industry.