Ron Peterson Email Address

General Manager

AKQA is an ideas and innovation company. We exist to create the future for our clients.

A driven, entrepreneurial leader, Ron serves as Managing Director for AKQA Sweden and leads the Volvo relationship network-wide. Ron has the honour of creating the future for the most innovative brands in the world, which include Volvo, H&M, Nike, Virgin, Starbucks, Activision, BBC, and others. Having been raised across Tokyo, Honolulu, and Los Angeles, and having worked in disciplines that span consulting (KPMG), retail, licensing, and supply chain management (T&C), design and marketing (BAYVI), business strategy (TBWA), and business management (AKQA), Ron brings a unique and cross-functional approach to his work. Ron leads teams to deliver simple, customer-centric solutions designed to make impact. Results-oriented, Ron has a proven track record of success. In 2004, he founded and led his own action-sports business through 6 years of double-digit growth and industry-leading sales targets. Ron co-created an independent business entity of TBWA Worldwide named Business Arts. In 2011, he was the patent inventor for a social insights tool. In 2012, Ron moved to London to spearhead AKQA's Global Social Practice as the Head of Social. Ron now serves as Managing Director. Ron loves to surf, take photos, and write in his spare time. Named in BIMA's 2015 "Hot 100"​ and The Drum's Social "Top 50,"​ Ron is frequently called upon by the press and award associations to provide thought leadership: AKQA: "The Virtues of Social Business for Brands"​ http://www.akqa.com/#/thought/articles/2013-01-the-drum-virtues-of-social-ron-peterson The Drum: "Social Media Should be an Experience"​ http://www.thedrum.com/news/2013/08/07/social-buzz-judge-ron-peterson-akqa-social-media-should-be-story-and-experience Artworks Journal: "Designing the Unexpected"​ http://artworksjournal.com/designing-the-unexpected/ eMarketer: Mobile Messaging http://www.slideshare.net/hoovazqtank/mobil-messaging-apps-2014-digital-intimacyattractsuserschallengesmarketers