Richard Lyne Email Address

Director, Marketing

Agoda is an internet company which located in Singapore, Singapore.

I am a Senior Digital Marketing Manager with a strategic, creative and integrated approach to campaign delivery. I have a belief that a centralised strategy based around business and audience need is essential to all brand communications; be it programmatic, planned, live or reactive. Activities should be driven through objectives, analytics and metrics to demonstrate ROI for businesses through clear positive action. My experience encompasses a wide range of business types and sectors, both agency and client-side; from SME’s to blue chips; and B2B and B2C clients. A strong communicator, leader, presenter and team player, I am motivated by challenges and continuous learning. Key Attributes o Digital Acquisition: a proven track record for exceeding digital acquisition targets across multi-channel campaigns that I planned, implemented and measured. Some results are detailed below. o Specialist Knowledge: My strengths lie in digital strategy, stemming from my in-depth hands-on knowledge of search (SEO & PPC) and social media marketing, as well as extensive experience of UX, CRO, web/application development and content management systems. o Relationship Development & Management Experience: I have a proven track record for initiating, developing and maintaining strong working relationships. In my last role I managed a team of 8 digital experts and third-party agencies and suppliers. o Collaboration & Stakeholder Management: Part of the Senior Management Team, I led collaboration initiatives with internal teams to improve teamwork, communication and client-success. Senior client relationships have required me to have the necessary gravitas to report directly to board-level stakeholders. o Work Ethic: I take pride in working hard and pushing myself to be the best I can be. I have a tenacious approach to planning and developing successful strategies to achieve/exceed targets, constantly reviewing and measuring success to make the necessary adjustments.