Daryl Drabinsky Email Address

Director of Digital Strategy and Innovation and Driving Transformation and Social Thought Leadership in Global Organizations

Learn the benefits of joining Aetna for individuals and families and learn about the benefits for employers, healthcare providers, and insurance producers.

As a future-focused and innovative corporate and digital communications executive, my mission is to position global organizations at the leading edge of transformation in their industries. During my career, I’ve done just that – earning a reputation as a visionary strategist who knows how to influence change across complex global environments in industries undergoing significant transformations including healthcare, pharmaceuticals, insurance, professional services and legal. I orchestrate transformations that create compelling value propositions, architect powerful analytics frameworks and infuse digital transformation into high-ROI initiatives impacting an organization’s employees, customers and stakeholders. I lead Weber Shandwick's North American digital health practice, and also serve as lead digital strategist for our West Coast clients, spanning across health, tech, consumer and corporate. As Digital Lead for one of the agency's top 12 global clients, I have led my team to significantly expand digital strategy and revenue. Prior to Weber Shandwick, I was Head of Digital, Social & Experiential Communications at CVS Health and Aetna, where I led the enterprise Center of Excellence with innovations in digital strategy, social media, experiential activations, analytics, social thought leadership, employee advocacy and integrated content initiatives. Described as a passionate, driven, and transformative leader, I am skilled in facilitating and leading multi-disciplinary teams and partnering with P&L leaders to embed change into a company’s culture. I serve on the Board of Directors and am Marketing Co-Chair for the Epilepsy Foundation of Greater Los Angeles and am a Founding Member of Chief’s Los Angeles network. Other recognitions and board appointments include: ▶ 3 Time ’40 under 40,’ - PR Week 2019, Brand Marketers 2017, Wharton Alumni 2017 ▶ Los Angeles Business Journal Rising Star Nominee, 2019 ▶ Women in IT US Digital Innovator of Year, Finalist, 2018 ▶ Aetna Phenomenal Women in Tech, 2018 ▶ Women to Watch, Brand Innovators, 2018 Dedicated to supporting diversity and inclusion initiatives, with a focus on women’s advancement in the workplace, I founded Northwestern University's Ellevate Network (fka 85 Broads), co-chaired the Wharton Women in Business Conference and founded the Weber Shandwick Women's West Network. After graduating with a BA from Northwestern University, I earned an MBA in Marketing and Management from the Wharton School - only two years later, at the age of 24. I am a dual citizen of Canada and the United States.