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Amy Blumkin Email Address


Job Title

I Lead the Brand and Marketing Strategy and Initiatives


The Anti-Defamation League, founded in 1913, is the world's leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.


Specialties: Strategy, planning, branding and identity; leadership development; relationship building and experiential marketing. I am a marketing executive who creates outstanding programs and experiences that connect brands with consumers and drive results. I believe in relentless focus on the guest experience, stemming from my grounding in tourism and hospitality. I am a natural connector. I love meeting new people. My passion lies in developing strategies based on consumer insights and then bringing these ideas to life. I have been described as a people-person with an optimistic outlook. I focus on creating meaningful relationships that foster win-win outcomes. As CMO for the NY/NJ Super Bowl Host Committee, I led a team that was responsible for creating the brand positioning and programs that carried the Host Committee from inception to successful execution - developing our website, digital marketing strategy and executing our social media resulting in the highly successful Social Media Communications Center. I conceived and launched an interactive mobile tour - the first ever associated with a Super Bowl. The "Join the Huddle Tour" ensured that the reach of the Super Bowl was felt across the region. I am known for my ability to lead, inspire, organize and execute complicated projects. At Disney World, I developed marketing and sales plans for theme parks, including the Animal Kingdom. I led marketing's annual operating plan and developed training programs to improve the strategic thinking; coached senior management, and redesigned marketing operational processes. After Disney, I was a freelance executive, aiding companies ranging from start-ups to non-profits to Fortune 500 companies, in addition to training executives in effective leadership. At Lowenstein Sandler, I am bringing branding to an organization that is a collection of talented individuals, each with their own brand, in an effort to connect more closely to clients.

Last University
Graduated from Harvard Business School
Lives in Orlando.

Other people working at Adl:

Rosemary MaloneySenior Manager, Global Travel
Frederic BlochSenior Vice President, Growth
K. Scott******@adl.org
Sid PonnuswamyDirector of Talent Acquisition and Onboarding and Human Resources Compliance
Elise JarvisDirector, Law Enforcement Outreach and Partnerships
Jared WindlerLocations Assistant
Jonathan GreenblattChief Executive Officer and National Director
Cindy L. Schwartz*********@adl.org
Michael KellmanChief Financial Officer

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