Amy Blumkin Email Address

I Lead the Brand and Marketing Strategy and Initiatives

The Anti-Defamation League, founded in 1913, is the world's leading organization fighting anti-Semitism through programs and services that counteract hatred, prejudice and bigotry.

Specialties: Strategy, planning, branding and identity; leadership development; relationship building and experiential marketing. I am a marketing executive who creates outstanding programs and experiences that connect brands with consumers and drive results. I believe in relentless focus on the guest experience, stemming from my grounding in tourism and hospitality. I am a natural connector. I love meeting new people. My passion lies in developing strategies based on consumer insights and then bringing these ideas to life. I have been described as a people-person with an optimistic outlook. I focus on creating meaningful relationships that foster win-win outcomes. As CMO for the NY/NJ Super Bowl Host Committee, I led a team that was responsible for creating the brand positioning and programs that carried the Host Committee from inception to successful execution - developing our website, digital marketing strategy and executing our social media resulting in the highly successful Social Media Communications Center. I conceived and launched an interactive mobile tour - the first ever associated with a Super Bowl. The "Join the Huddle Tour" ensured that the reach of the Super Bowl was felt across the region. I am known for my ability to lead, inspire, organize and execute complicated projects. At Disney World, I developed marketing and sales plans for theme parks, including the Animal Kingdom. I led marketing's annual operating plan and developed training programs to improve the strategic thinking; coached senior management, and redesigned marketing operational processes. After Disney, I was a freelance executive, aiding companies ranging from start-ups to non-profits to Fortune 500 companies, in addition to training executives in effective leadership. At Lowenstein Sandler, I am bringing branding to an organization that is a collection of talented individuals, each with their own brand, in an effort to connect more closely to clients.