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Usama Zafar Email Address

abcdefghij@adib.ae

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Job Title

Head of Digital and Direct Marketing

Company
Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank (Official) is a financial services company which located in Abu Dhabi, United Arab Emirates.

Bio

A marketing professional with a track record of $ billion+ in online sales and a UAE-based user base of 1 m+. I possess over 13 years of regional and international experience working in collaboration with some of the best local and international brands (ADIB, Amazon, Etihad Airways , Noon.com, BMW, Carrefour, Mercedes, Tesla, Nissan, Facebook, Google, Samsung, ThomsonReuters, Coca-Cola, Zomato etc.). Substantial experience integrating online & off-line channels that delivered over 4x ROI. Recent achievements include the successful launch of moneysmart.ae – the first Islamic digital banking experience, mentorship to two successful startups as part of the DIFC Fintech Hive initiative, two acquisition campaigns which were showcased by the likes of Google & Dubizzle (an OLX / naspers company). Tools of trade include: performance marketing, online sales via direct-response campaigns, growth hacking, data analytics, user experience design, search engine optimization / marketing, email marketing & lead management, etc. Always looking for organizations where Innovation, speed-to-market are key values.

Last University
Attended University of Portsmouth
Location
Based in Abu Dhabi, United Arab Emirates.

Other people working at Abu Dhabi Islamic Bank:

Amir Riad*********@adib.ae
Rasha RayesSenior Compliance Regulatory Officer at Group Compliance Department
Ahmed BarakatChief Information Security Officer
Rahma T.******@adib.ae
Ali Othman**********@adib.ae
Faran NiazChief Executive Officer and Founder
TasneemSUPERVISOR
Bobby KakarSenior Advisor
Ahsan AkhtarGroup Financial Controller
Ibrahim*******@adib.ae
Hasan Mohammed**********@adib.ae
Razan AhmedCredit Officer
Asif Rehmani**********@adib.ae
Salah Eldin ShebibDeputy Head , Group of Special Asset Management
Mohamed AliIslamic Finance Executive

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