Usama Zafar Email Address

Head of Digital and Direct Marketing

Abu Dhabi Islamic Bank (Official) is a financial services company which located in Abu Dhabi, United Arab Emirates.

A marketing professional with a track record of $ billion+ in online sales and a UAE-based user base of 1 m+. I possess over 13 years of regional and international experience working in collaboration with some of the best local and international brands (ADIB, Amazon, Etihad Airways , Noon.com, BMW, Carrefour, Mercedes, Tesla, Nissan, Facebook, Google, Samsung, ThomsonReuters, Coca-Cola, Zomato etc.). Substantial experience integrating online & off-line channels that delivered over 4x ROI. Recent achievements include the successful launch of moneysmart.ae – the first Islamic digital banking experience, mentorship to two successful startups as part of the DIFC Fintech Hive initiative, two acquisition campaigns which were showcased by the likes of Google & Dubizzle (an OLX / naspers company). Tools of trade include: performance marketing, online sales via direct-response campaigns, growth hacking, data analytics, user experience design, search engine optimization / marketing, email marketing & lead management, etc. Always looking for organizations where Innovation, speed-to-market are key values.