Amy Friedman Email Address

Director, Customer Marketing

Adaptive Insights is the recognized leader in cloud corporate performance management (CPM). The company's Adaptive Suite enables companies of all sizes to collaboratively plan and model, easily access real-time analytics, streamline complex financial reporting, and accelerate financial consolidation. With this best-practice active planning process, Adaptive Insights differentiates with easy, powerful, and fast software that empowers more than 3,500 customers globally to drive business success.

Customer Advocacy and Customer Marketing can mean different things in different organizations. For me, they mean directly engaging customers to elevate their voices through our marketing and sales activities. Customer advocates help drive sales efforts and brand awareness. As a customer advocacy leader, what gets me up in the morning is knowing that I will work together with my team to connect with customers and hear what’s important to them personally and professionally. And then when we can match a customer to an opportunity that they are excited about and helps us differentiate ourselves in the marketplace--that’s the home run! When engaging customers, I ask my team to consider the following: • How can we make each interaction valuable for the customer? By offering them opportunities to enhance their individual or corporate brand? Connecting them to peers and experts? Sharing insights? Collecting service or product feedback? • Our urgency is not a customer’s priority. Even though we have deadlines for securing participation or approvals, our customers have day jobs, likely using our software to do them, and we need to build in long enough lead times. • Let’s not “nickel and dime” our customers. Before approaching a customer with a single request, let’s look at our open opportunities and see what can be packaged and presented to the customer at one time. Want to chat about customer advocacy, customer storytelling or team mentoring? amyefriedman@gmail.com Competencies: Unparalleled ability to influence customer evangelism, Develop 360-degree customer advocacy programs, Implement integrated reference/advocacy programs to accelerate sales, Build thriving customer communities, Tell customer stories with a “punch”, Grow and mentor teams to reach full potential, Solve complex business problems, Enable sales to close deals, Gain C-suite alignment for advocacy initiatives