Rahul Avasthy Email Address

Lead Digital Transformation

Abbot is a healthcare company that provides technologies specialised for Nutrition, Diagnostics, Medical Devices, and Branded Generic Pharmaceuticals.

Rahul is an accomplished digital marketing technologist. With a strong technical background in Marketing and Digital, he is an early adopter, yet understands the pragmatic realities of making new technologies work, deeply passionate about applying his talents in the service of marketing & Technology. Hence his role is a hybrid of marketing and technology. Accredited with 20+ awards in the digital domain, he currently leads digital transformation and digital customer experience at Abbott Global HQ in Chicago, USA.In his last stint at he was Head - Digital Marketing across all commercial business units at Abbott India Ltd: awarded twice with EPD President award, Employee of the year, lead Abbott digital initiatives where Abbott was awarded by Business World as most visible digital pharma company in India +12 external national and International digital awards.Externally he has been recognized as top 20 digital marketers in India, has received letters of recommendation from The Coca-Cola company & Police Special task force.MBA in marketing, bachelor's in computer science and a graduation in Media by Cannes Lions - Young Lions Media Academy, [France]. He co-created with brand teams many first in Pharma marketing initiatives - mixed reality, augmented reality, virtual reality, 3D printing, Wifi Clinics, Robotic, IOT pilots, robotics, digital experiential conferences at Abbott4yr agency side experience in leading digital agency business and creatives. As Associate Vice President (Creative & Business) for one of India’s largest digital solutions company Reliance Entertainment (Digital) he rebuilt the Digital, social media, mobile and media Agency business to EBITDA positive and headed agency accounts for brands like Pepsi, Mountain Dew, Hindustan Unilever, Reliance communications etc. He started digital agency business for Focus Communications & worked with Viacom18 - MTV digital marketing team.