Arlene Sanchez Email Address

Vice President of Marketing and Events, BAFT

The American Bankers Association represents banks of all sizes and charters and is the voice for the nation's $13 trillion banking industry and its 2 million employees.

A global marketing leader, experienced in matrix organizations and collaborative work with senior executives in different regions – Asia, Europe, Middle East, and North America. Strong business development skills, negotiate strategic partnerships with international and regional industry partners and banks. Deep understanding of cultural differences and the ability to apply knowledge in programmatic and business interactions. A seasoned results-oriented professional with excellent balance of strategic acumen and operational execution. Experienced working for B2B and B2C covering non-profit, financial, retail and healthcare industries. Real Estate Professional: Licensed MN realtor specializing in residential homes, investment/rental properties, and new construction homes. Certified short sale and foreclosure resource. Areas of Expertise: Strategic marketing, global events marketing, event management/logistics, educational program producer, product management, marketing communications, project management, branding, business development and stratefic partnerships, revenue driver/expense control, staff management, digital/web marketing Industry Focus: healthcare, non-profit, association management, retail, financial services industries