Jerry Mcguire Email Address

Principal

AAF offers the most comprehensive global manufacturing capabilities in the air filtration industry, and each facility is specifically designed to manufacture and test the most complex clean air solutions. Additionally, each facility manufactures to the appropriate international quality and performance standards. Our goal is excellence in each product we make.

Every organization, and their product or service portfolio, offers unique differentiators that posses the potential to connect to, and solve, a customer's higher order business problems—The key to translating those unique differentiators into positioning, messaging, and content that truly ties back to customer issues, teaches them something new about their business, and delivers measurable business results is something called...Insight. I am the conduit between dormant unique differentiators hidden in the weeds of features & benefits...and Insight delivery. I help organizations transform traditional positioning and marketing approaches into delivering an insightful, world class purchase experience that drives new account acquisition and customer loyalty. Currently, I am the Director of Marketing at AAF International, where I’ve delivered dramatically increased sales efficiency, world class sales training, 10x lead generation, multi-million dollar lead conversions, and significantly improved SEO and organic search ranking. My specialties include insight discovery and development, content journey design, marketing automation, sales training systems, branding, post merger integration, salesforce.com (CRM), and Sitecore CMS.